Category Archives: Research

TEPCO’s rolling blackouts

TEPCO had rolling blackouts from 3/14 to 3/28 — then just threatened them.

計画停電けいかくていでんPlanned blackout

電力需要が供給力を上回ることが予測される際に、予見性のない大規模停電を回避するために、地域と時間を限って事前予告の上で電力供給を止めること。輪番停電とも言う。2011年の東日本大震災を受け、東京電力エリアで行われた。

東日本大震災により、東京電力のピーク時供給力は11年3月末時点で約3,100万kWにまで低下。ピーク時需要4,100万kWを満たせなくなったため、3月14日より計画停電に踏み切った。同日夕方には約33万世帯を対象に計画停電が実施され、翌日以降も電力不足時、断続的に3月28日まで続いた。東北電力では3月16日以降の計画停電が予定されたが、電力需要の回復が遅れたことなどにより、一度も実施されなかった。


On Technical Storytelling

Effective storytelling is a multidimensional activity. It begins with a deep understanding of the topic and ends with an impression left in the viewer’s mind.

To leave a meaningful impression I believe you have to connect to the soul of your audience. That sounds a bit funny – explaining smart grids by connecting to the soul. But that’s what it takes.

A beautiful, meaningful video can make that connection.

The iBook is an amazing platform for communicating ideas. A mix of text, photos, diagrams, and embedded videos, that can really bring a story to life.

Video is truly transformative. Something that would take pages of text to only partially describe can be completely explained in a few seconds of video.

Case in point, I’m producing an iBook for a federal land management agency on using wood chips to heat buildings. The trucks that deliver the chips often have a “walking floor” that automatically pushes the chips out the back – how? I don’t think I can explain that, but the video we shot can. It’s amazing – and fun. Everyone loves that part.

Video interviews are great, too. They give the viewer an immediate sense of who a person is far better than any other media. Are they trustworthy? Are they competent? Are they like me?

I think the Internet has democratized information, but it has yet to democratize understanding. These integrated storytelling packages might really, really help.