Technical Communications for Non-technical Audiences

2013-03-11_15-29-42I am a one-man company that helps organizations tell complex scientific and technical stories to nontechnical audiences. Sustainable technologies are my beat. I focus on new energy topics including smart grid and renewable energy.

My approach is not to dumb-down the content. On the contrary, I strive to brighten up the story: distilling the essence of a topic and then making it interesting, relevant – and fun.

What I do:

  • Lecture and teach on Smart Energy topics
  • Consulting on US-Japanese smart energy issues
  • Produce electronic outreach, communication, and marketing products – including iBooks

Most of my work has a strong visual component. I believe this is one of the most effective ways to generate interest and evoke feelings – the preconditions to effective communications.


I create and produce community outreach and communication products for governmental and non-profit organizations. My work is focused on smart, clean and local energy topics. Through eBooks, magazine articles, and in-person lectures and workshops, I am working to empower local communities and organizations by sharing success stories and ideas from communities around the world.


Telling important scientific or technical stories to general audiences is as important as it is difficult. Too often, the people given the job of communicating your story don’t really understand what you are trying to say. You end up dumbing down your story just to explain it to your communications and outreach people. But, no matter how well presented, a dumbed-down story will bore and confuse your audience.


Effective communications begins and ends with a clear understanding of the essential ideas. There are no short-cuts. But even a well-told story is only meaningful if someone sees it, understands it, and feels it.

This is what I do. I first understand your story, then translate it into visually engaging and meaningful web content, eBooklets, and even printed material. By weaving together still & moving images, clean design, and uncluttered prose I help you tell your story in a way that is not just understandable, but truly interesting. Brightened-up, not dumbed-down.