2008 Jump Start: Arizona Biomass Assessment Project

In early 2008, Herb Hopper invited me to join his Jump Start team to conduct an on-the-ground survey of potential new wood biomass opportunities.

Due to it’s brevity and visual design, this report was widely circulated. When a document is short and engaging, it is much more likely to be forwarded up the command chain. “Hey, take a quick look at this.”

Traditional reports have far too much detail and are far too long – impossible to quickly absorb the key points. Busy high-level managers will either have their staff review and summarize it, or just discard it. In either case, an opportunity to directly communicate with a senior decision maker is lost.

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